How bellastencil started their logo design journey
We are an online stencil company who offer hundreds of different stencil designs for the decorative painting and various other industries who require the use of stencils in their work. We offer stencils from all design periods as well as the opportunity to upload your own designs. The challenge is to have a logo that says what we do without boxing us into a particular design period. Do an online search for other stencil companies and you will see what we will NOT be—most other companies out there are kitschy and crafty. We are going for something fresh, elegant, modern, RETRO and accessible—younger but not youthful. We like bolder jewel toned colors that can be easily branded. The site is very clean (see: behance.net and apple.com).
Tell us a bit about who you are and the people you reach
artists, designers, decorative painters, retail paint stores, craft stores, craftsmen/women, men/women age: 25-50, and do it yourselfers. mainly americans for now but plan to expand global in future.
We just want an awesome logo - is that to much to ask? This business is not uptight, we want a simple, bold, elegant logo. Don't be afraid of color. Please do not use a "stencil" looking font, or any typefaces for that matter reminiscent of painting or craftiness etc. Please do not use our initials for the mark. We are looking for a tight logo that will catch the eye of designers and artists alike.
The stencil should reflect our artistic sensibilities and be a bit quirky while also being professional. We are going to have fun with this - for instance all orders will have a free prize in them that could be a random Japanese toy to a decoder ring. in other words - have fun with this. Think retro.
Also, the design must work well in the context of our website which is being developed. I have attached some images of what it will look like.