In terms of the feeling and temperature of our design....we are looking for a more European or Asian flavor, very clean, a design so simple it can be seen as complex, soft colors of blue or green paired with white or bold colors of black and white.
Our aim is to establish a brand identity that is clearly focused on medicine and medical solutions. I want to make it clear of designs or themes or similarities we are not interested in (see example websites that follow):
1. association examples - (www.ama-assn.org, http://www.aamc.org,
2. healthcare recruitment firm examples (www.merritthawkins.com,
We don't want to restrict your creative juices as long as what you create is original, gives a feeling of the spring, stays in the lanes of professionalism, and has a "mod" or "european" or "asian" or "euro-asian" flavor to it....or, just surprise us.
Here is one last example - remember 10 or 20 years ago when the design people came up with the visual concept of large crowds just marching in line all doing the same thing because history says to "go with the flow" and most of the time history is right...except in the cases of Microsoft, Apple, Google, Michael Jordan, etc.) Take that concept of the game changer and apply it here.....thanks in advance.