Startup Financial Advising Firm in search of excellence

Feller Financial Services

We are a startup financial advising firm. For 4 years we practiced under the ING name. We excell in working with members of the public sector. Examples include teachers, nurses, police officers, firefighters, etc. We have established an aggressive marketing approach to be able to work with these individuals.

We are trying to come accross as a classy, well suited, and trustworthy financial advising firm in this time of turmoil. I would like for my logo to stand out but not jump off the page.

We target individuals in the public sectors such as schools, hospitals, larger companies. These individuals are very naive to financial services and sometimes can be pessimistic so it's important to come off as knowledgeable and trustworthy.

I require the logo to be sharp and noticeable. We are looking for this logo to go on shirts, websites, posters, etc. So it has to have a universal look to it. I would like the first letters to also stick out a little more. FFS being short for feller financial services. I am open to suggestions and ideas and am excited to get this project started.