Completed contest

Startup accelerator Year One Labs needs a logo

alistaircroll needed a new logo design and created a contest on 99designs.

A winner was selected from 281 designs submitted by 73 freelance designers.

281
entries
73
designers
1
winner

How alistaircroll started their logo design journey

Company name

Year One Labs

Overview

We're a startup accelerator. We're going to launch ten new companies, from scratch, in one year. Hence the name.

These companies we launch will focus on web and mobile applications. And we're going to do it the old-fashioned way: by building the right thing for the right market at the right time.

Think:

- Bring-your-own-beer over wine and cheese
- T-shirt and jeans over vest and trendy shoes
- Money-in-the-bank over word-of-mouth
- Sweat and effort over serendipity
- Getting out of the office over spending time honing the perfect product
- Listening over talking
- Results over activity
- Doing over planning

We're a team of four entrepreneurs who've built, and currently run, companies. We need to create a place where smart, hungry founders can learn and build things. And we need to make it clear that we're being efficient with the money we give them, and very hands on.

We believe strongly in the Lean Startup methodology, which is a way of building new companies carefully, based on lots of customer interaction. If you want to see similar organizations, check out YCombinator, or Betaworks, or Extreme Labs.

Tell us a bit about who you are and the people you reach

We have three target audiences, really.

First, we're targeting founders who want to spend a year working with us to launch their companies. These are generally geeky twenty-to-thirtysomethings with an entrepreneurial bent. They're looking for access to some funding, but working fast and hard with smart people is more important to them. They want to roll up their sleeves and get to work.

Second, we want investors to see us as an organization that's working smart, with no frills, to build great companies the old-fashioned way. That means less fluff: we're not about swooshes and names with the wrong number of vowels; instead, we're about finding the right product for the right market, and building it efficiently.

Third, we want potential partners to see us as approachable and no-nonsense.

Requirements

The logo will be used for websites, print collateral, and perhaps stickers and shirts. If you use gradients, we may have to change the colors for embroidery or to make the logo legible in faxes.

Try to avoid "cliché" logo approaches (swooshes and all that crap.) The name implies a year of time, a lab environment (experimentation, hands-on) and the launch or beginning of something.

The logo should include the words, and if you have suggestions for the formatting of a tagline, we'd love to see it (i.e. if you want to put in a text string and suggest font, weight, and color, that would rock.)

We own both the year1labs and yearonelabs domains, so either format is okay; but it should be clear that there are three words in the name, and we somewhat prefer the spelled out version ("year one labs").

Custom package

$384

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