How Bill Shadrach started their logo design journey
YBR Design is a design and visual communications firm concentrating on the delivery of quality, low cost design. We are a start-up organization whose ownership and management are seeking ways to make the company a force for good in within the design community as well as within the communities in which we conduct business.
Tell us a bit about who you are and the people you reach
Established companies, in-house design departments and design/ad agencies.
This is a new design as there is no existing logo or icon for YBR Design.
YBR Design brand will associate with the elements of the famous book “The Wonderful Wizard of Oz” and the 1939 film “The Wizard of Oz”, which was based on the novel. A key element is the “Yellow Brick Road,” the path that Dorothy follows on her way to the Emerald City, seeking the aid of the Wizard of Oz.
Traveling on the Yellow Brick Road is an exploration and a journey, not unlike a typical creative project. The yellow brick road is an iconic part of Americana with virtually universal awareness. Clients and prospective customers will immediately connect YBR to the story.
So....let's get after that "Yellow Brick Road" look. Start with the standard google image search and you'll find lots to stimulate your imagination. Please remember....it's YBR Design....as in Yellow Brick Road. We don't want to confuse things with red shoes, Wizards, witches (good or bad), flying monkies, munchkins, lions, scarecrows or tin men or Emerald Cities.