I'm part of a team of two entrepreneurs from two different countries that are looking to start a large website to help people learn how to live healthy and share information with friends, family and the world.
I believe in doing well in this world, and the goal is to bring the same sport and fitness tools to teams and individuals everywhere from the Western world to the developing countries.
Living fit is hard, and we're going to make it as easy and fun as possible!
As ambitious as it may seem, we're trying to appeal to as large a demographic as possible. Men, women, young, old, big and fit, of all backgrounds.
Our main target groups are:
1) People who play team sports (semi-competitive and social leagues)
2) Sports organizations that manage team sports
3) People who want to track their personal fitness (gym, cycling, running)
4) People interested in tracking their nutrition, especially aging babyboomers and parents who want to know what is in the food they're eating - without weighing and counting calories themselves.
5) Personal trainers and nutritionists that are looking to connect with clients.
To engage this wide market, we need something that is fun, collaborative, and not too "cool". Something basic but unique.
The company is called FETTEL.
It's a play on the word "fettle", which means to be in proper mental and physical form.
We believe that the "TT" is what the logo should be centered around. Initial drafts used the two t's connected, to resemble people working together, like team sports or a personal trainer. We've placed two dots on the top of the t's to make it resemble people more, but also because they can be made into sport balls or vegtables when doing specific ads. I've attached a rough idea, but please feel free to go outside the box if you have a great idea, we're not tied to the original thought! PLEASE improve on what we have.
We need a design that uses the entire "fettel" name, but that a small logo of the "tt" can be separated out to make an app-style logo.
Initially we had thought that the colour would be Yellow/Green/White, but are open to others.
I'll be available for regular feedback and to answer any questions. Please ask here or contact me at email@example.com.
THANK YOU so much, even for reading this and thinking about helping out. We do not have a lead designer, and are open to possibly working with the designers who submit designs to work on other areas of the website and/or marketing.