The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How Chefaustink started their logo design journey
A - K burger shop - bar
Charleston SC 33 year old caterer/restauranteur/musician/dad & husband with a vision. Started out washing dishes when I was 19 and here I am. Currently have a catering company that Ive ran for 7 years now. Getting bored, so I decided to take a gamble on this sweet little spot in the middle of historic downtown Charleston. Inside is pretty much original from 200 years ago, its a historic building. Alot of exposed brick, theres a cool little bar in the front. I want it to be Duffs Brooklyn meets Flip burger boutique in Atlanta!! Look up these two places, youll see what I mean. Edgy but tasteful! Here's my website: http://www.gourmetbay.net
Tell us a bit about who you are and the people you reach
Charleston tourist & locals, College of Charleston students. College of Charleston is a liberal arts school. The city has millions of visitors per year. We are a port city as well.
I want the logo very sharp and clean. No slop please! I like the idea of a gun in there, but not a requirement. I'm pretty open to anything, just keep in mind the things I wrote about the vision and the building. Thanks!