-current logo is too long, has tail that makes it hard to use. The dimensions and symmetry are wrong.
-final product should be squarish or no wider than 3:2 ratio.
-Looking for a balanced approach BETWEEN staid, lawyer-type logo and playful cartoon.
Want memorable logo that will
1) make people smile,
2) convey just enough professionalism,
3) demonstrate creativity and
4) relate to what we do
5) preferrably not be obvious or trite
-Would like logo to look great in black & white, even if we use color cleverly.
My name and the company are synonymous. Schlaudecker means "clever covering" in German--ancestor were weavers. My company is named Emerald College Planning largely because I was born on St Patrick's Day and am half Irish. Just throwing these last two out there.
Would love to see designs that integrate "smarter kids pay less" or "smart college funding" or something along those line.
Some more free association ideas: Emerald City, Oz, yellow brick road to college, smart animals, leprechan, what else is green? college facade, library, reading, study, planning, nose in the book, four-leaf clover, tree of knowledge