Real estate agents are a dime a dozen! I am NOT one of those agents!!
The following are some highlights as to what makes me... me.
#1. I donate a MINIMUM of 20% off my gross income to community initiatives that assist in transforming the lives of others. My current initiatives are to my local church and to an organization called Freedom424... which is an organization devoted to giving women a real 'out' from the sex slave industry in Thailand.
#2. I am NOT pretentious! I am about as 'real' as they come. I wear blue jeans, drive a nice 10-year old Toyota Avalon and am deliberate about dealing with people where they are... and catering to their needs and NOT my 'need' to make a sale. I love architecture, homes, and people... and therefore, real estate sales is a perfect fit. I am focused on transforming peoples lives... my clients as well as those I give charitably to. While I have to receive income to live, I do what I do to make a tangible difference in the lives of others.
#3. I am a 32 year old, white male living in Lynchburg, Virginia. The area is largely conservative. And, as far as core competencies, I sell primarily residential homes... but I also sell land.
Other than that, the level and quality of service I provide my clients is second to none. Serving is my passion.
My target audience is young professionals... both men and women... who desire to purchase or sell real estate. This is my target because I am one of them!!... and I relate well to them in terms of both life-stage and lifestyle as well as communication preferences... It is simply a good fit.
I want YOU (the designer) to use full creative license to creative something truly special. And as far as requirements, the simpler the design the better. My name: 'Will Easter' must an integral part of the logo. I am my brand. ALSO, I would LOVE YOUR HELP as to developing a clever and succinct slogan. I have thought about: Selling Real Estate and Saving Lives... however, I am sure something much better can be created. And as far as the slogan, I am open to it being an integral part of the design or being separate and the logo standing alone.
As far as colors, I am completely open! However, I want the design to remain simple.
In words and/or in picture, I want the logo and/or slogan to communicate that I sell real estate and that I am invested (literally) into helping transform the lives of people who cannot help themselves. Again, right now my heart beats for helping those enslaved by the sex trade in Thailand... but I may choose to give to other initiatives in the future or as a special need arises. But regardless, I will invest in initiatives that will radically change peoples lives in ways that they are unable to do for themselves. Another example would be charity:water
THIS IS MY FIRST TIME AT THIS. If you need more information or direction, please ask!
Examples of logos I like are attached. And, so is a picture of me so you can see my personal style.