We are a financial investment firm launching this summer. Our edge includes technology and innovation, and we want to communicate a forward-thinking approach to an entrenched industry.
Our target audience are successful executives, entrepreneurs, and other high-profile professionals. Most new clients will be referrals, which gives a sense of exclusivity. Logo will not necessarily be used for marketing, but will appear on all communications.
We are visualizing a couple of snow-capped mountain peaks, one in the forefront the other in the background. The design should be abstract with minimal details.
Colors are green (website using #447722 for text), slate grey and blue. Text should say "Alta Investors".
Keep logo and text separate, contained within a square shaped layout.
We like the stylized look of SkyBridge Capital's logo (http://www.skybridgecapital.com/).