Silver, Blue & Gold - a gallery of contemporary studio jewelry
Silver, Blue & Gold is a new gallery of contemporary studio jewelry opening in Laguna Beach, California. The shop is nestled between fine art galleries and sits across the street from a classic 5 star oceanfront hotel. All of the jewelry is handmade by American and European goldsmiths highly trained in art and technique. Most pieces are one-of-a-kind. The work is unique, collectible, and fine. Much of the work has a botanic theme to it. The overall aesthetic is a graphic organic, if that makes sense - clean interpretations of nature, silver textures restrained in a gold frame.
Laguna Beach is home to more than 200 galleries. It attracts art lovers, international travelers, beach-goers, and Holywood elite.
There are multiple target audiences. Upscale residents may be looking for an artistic gift or a commemoration of an event - or they may fall in love with something for themselves while out gallery-hopping on Artwalk night.
The tourist may be buying a token of her trip, but it's a collectible token, not a trinket. Visitors will be coming from a 3 to 5 star hotel. Our average price range is $700. Prices from $100 to $20,000.
Another audience is comprised of women who might not ordinarily shop in this price range but who are drawn to the work by its accessibility, beauty, and uniqueness.
We need a logo that can function both on a window sign and a business card.
Silver Blue & Gold is the name of the store, a gallery of contemporary studio jewelry is the sub heading/
Some adjectives for the work displayed to help in your designing: sophisticated, subtle, fun, wearable, different, interesting, beautiful, lovely.
Please play with colors in the design, but remember that the logo will also have to function in black and white (or grey tones) as well. It will never appear on a black background - always white or clear.