I'm a Doctor of Physiotherapy and I specialize in hands-on Manual Therapy. Seeing that I was somewhat limited in the number of people I could benefit when treating one patient at a time, I began exploring options to extend my impact and also make some more income. With the right knowledge and tools, there is quite a lot that someone can do to alleviate their own pain and injuries. Given that most people these days do internet searches for their symptoms/conditions before even visiting a doctor, I feel there is an opportunity to help a lot of people become painfree without spending a ton of money to get there.
For this reason, I founded PTbyMe.com in late 2009. The site will have a great deal of free information, videos, etc that people can use to speed their recovery and be better informed on what they're dealing with. The company will also be creating and selling Self-Treatment packages for common musculoskeletal injuries and conditions. The products will be largely informational, but will often contain physical products as well.
Ultimately, we want to help people help themselves, and in the process save them time and money when compared to their other treatment alternatives.
As mentioned above, there is a quickly growing amount of people who do online research about their symptoms before and during the time they are receiving treatment for their condition. My target market are these types of people, and more specifically, those who are proactive about their health. Those who tend to like the "Do-it-yourself" approach in many areas of life. With so much information online, when it comes to non-medical conditions like a hamstring strain, people are finding that there is a lot you can learn and do for yourself.
There are also many people who can't afford traditional approaches to treatment of injuries and pain (visit the Medical Doctor and then spend a month or two going to Physiotherapy). These people often have few options other than to find out what they can online and self-treat their conditions. It is likely the age range of this market is between 20 and 60 years old, both male and female. Other aspects: likely at least somewhat educated; initially the products will only be available in the USA; most common ethnicity: Caucasian.
I would like the logo to contain both the company name PTbyMe.com (capitalized the way it is written here) as well as an icon. I would also be open to the idea of the company name being made into a creative icon itself, though not sure if this option will end up looking professional enough.
It will be used on the website, newsletters, and other company letterhead, business cards, etc.
I don't have an image in mind for the logo though I know I want it to look "Clean and Simple." By clean, I mean that it should have nice clear lines, with good contrast.
I would like to also have a black and white version of the colored logo (but not more than 3-4 colors). I don't yet know if the logo will be placed on a color or black/white background. As I make decisions on the website, I will choose a background that fits well with the logo so don't worry about that.
I'll be teaching clients to use their own hands to treat different parts of their bodies. So an interesting possibility for the icon may be an image of that act. Be creative, but it should be very clear what action is occurring... for example: someone massaging their own shoulder, forearm, knee, etc. I Don't, however, want it to look like someone is just grabbing an area of their body that hurts (if a face or expression is included, it shouldn't look like they are in pain). I added some pics to spark some ideas