Vidya Institute got their new logo design by running a design contest:
Seeking An Eager Designer for International Yoga & Eastern Philosophy Organization
Check out Vidya Institute's Logo design contest…
Hi There, Thank you for your interest. The work at Vidya Institute focuses on the field of yoga, but dives much beyond the physical side, going deep into the spiritual roots of yoga, the side of meditation, and old eastern philosophy, astrology, and spiritual practice. The viewing audience is high level teachers of a version of yoga called Iyengar yoga. They are mostly women, often very spiritual people who spend hours a day on yoga and spiritual practice. The work ties into a lot of other ancient vedic studies including ayurveda, psychology, philosophy, astrology, spiritual practice, and meditation. We host retreats internationally, have various online programs, and host workshops at partner studios across North America, Europe, and India. The brand is light, feminine, with the signature symbol being the lotus flower. Although we are looking for a logo for this project, we are actively seeking a designer to become a permanent member of the Vidya Institute team. Thank you for your interest and kindest regards, Daniel Bechsgaard
Other color requirements
The gold yellow color is important for our brand, but doesnt necessarily need to be featured in the logo. any blues must be very toned down as the only primary "bold" color featured in the brand is the strong, bold, golden yellow.
You can see our current logo and some of the branding we've had for the past few years. The text part of the logo we aren't particularly fond of. Branding wise, the old brand elements had way too many bold color elements, like 8 bold colors, gold, organge, purple, etc. In the new redesign, we've chosen a yellow-gold to be the signature bold color. All other colors featured in the website are very light shades, light pastel blues, grays, pinks etc. We actually quite like the current lotus illustration used throughout our branding. You can work around that or redesign it at your discretion. We will require a versatile logo set for the website. A few different mockups, some text only, some text + illustration, and some illustration only. This will be used accross our branding, website, flyers, etc for the next many years. You can view the soon to come home page here: https://vidyainstitute.ca/home-page-3 The very first spots your logos will be used will be on the top left corner of the page and smack dab right in the center of the welcome mat, where there is currently an image of the sky and a quote as a placeholder for where the logo will go. Regarding text in the Logo, we'd like "Vidya Institute" or "Vidya Institute International" to be the featured text. Ideally a version of each would be very much appreciated. Thank you so much for taking the time to read this. We are very much looking forward to seeing your creative work. Much love, Daniel & Gitte Bechsgaard
CA$399 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at NOK 2,599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
Vidya Institute collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Mrcela did excellent work for us and the logo recieved is better than we ever couldve imagined. I'll admit the first renditions didnt have me that excited but with a few quick creative tweaks from her we were exstatic. I'd highly recommend working with her and we will be in the future ourselves.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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