This project is a lifetime labor of love - It's my third company after successfully exiting the first one and concurrently running the 2nd one. We focus on empowering youth through media, entertainment, and technology and Uday.com will be our learning portal for the audiences outside of high school and college students.
We want to embody that same youthful spirit we use for our other brand, Live On Campus, while capturing the heart and spirit of our founder, Uday, in a character or logo which is simple, compelling, and, ideally, timeless. Apple is a cliche, but their design sensibility mixed with some of the anime cartoon characters would be ideal. The logo will be used in a variety of format from mobile and web applications to gaming and signage as well as fashion.
We are looking to interpret the tagline, "See Through Your Heart" with the intention of having people use our visual interface to navigate through images and videos which are emotionally engaging to them - they see through their heart and then process in their mind. So variations on the idea of a third eye but visualized as a heart or heart essence.
Also, the theme of this seeing heart being a portal into a much deeper and broader world can be visualized through wires which extend in many directions showing the vast possibilities as well as connectedness (imagine the roots of a tree or dna helixes).
Broad audience - children as well as adults - skew on the side of youthful with something adults will still find endearing. It's targeted at a global audience so if you use characters, think about one which can be adapted for various countries.
The final files should be in PSD and/or Illustrator with layers, please. If you have any questions, please ask.
I've attached some sample photos of Uday as well as the eye logo we use for Live On Campus (this gives you an idea of how we skinned a logo for various countries) - the idea is encapsulate the youthful curiosity of child filled with wonderment blended with the excitement of an explorer. We use the phrase PICA - passionate innovator, creative adventurer, so a character or logo which give that texture would be ideal.
Ask questions as often as you need to be clear or if you want feedback - Rough sketches or initial comps are fine to get feedback before doing full color blow outs of an idea.
Our founder will be giving direct feedback to participants so expect quick and focused responses. We're very open to creative interpretations so feel free to be as imaginative as possible.
This is from one of the designers and sums up exactly what we're looking for:
(view comment page)score +1Comment Date5 hrs, 14 mins agoAvatar
I think I understand, you want a character that conveys an Iconic sense of "emotional vision" one that children can imprint on and relate to, while adults can similarly connect but to more specific cerebral level... an abstract conveyance of heart technology and science, through the literal guise of an affable character...
Please note: Every contest winner of ours (we've run 5 successful ones so far) has received on-going project work from us beyond the contest they won. We use the contests as a way of selecting future designers we hire.