Lucky 21 is a new store opening in Harlem, New York, selling Ladies & Girls Fashion (clothing, shoes, accessories).
The merchandise is very aggressively priced (tops $10-$20, jeans $20-30, shoes $15-$25), and the name "Lucky 21" should convey "lucky finds at lucky prices" (this is not necessarily our slogan, be creative!)
We're looking for a storefront that will catch customers eyes as they walk down this busy street. It should be fashionable & eye-catching.
The customer in the neighborhood is about 75% Hispanic-American, and 25% African-American. The target customer base for the store is Women ages 18-25.
Important: Although the target age is 18-25, we are looking to attract women of ALL ages. Therefore, no design should be too risque (which might drive away the older customers).
***PLEASE READ CAREFULLY***
(please see attached photo of storefront to better understand the project)
The logo will be used on our shopping bags and as the storefront of our store.
Colors: no specific requirements, but should be female, fashion oriented. background should be light color(s) that can be used when painting the stucco. Some color suggestions (though not required) are pastel green, light pink, fuchsia (hot pink), easter egg purple / lavender, black, white. these are only suggestions, and need not be followed.
(please avoid all references to blackjack, so no pictures of playing cards or anything like that).
The sign area is about 40 feet long, and 25 feet high. We want the sign to be about 30x10, so please keep these proportions in mind when designing.
In the picture, you will see that there is currently a banner hanging on the storefront. This will be removed, exposing the stucco behind it , which has a pattern of vertical and horizontal lines (you can see the stucco on the side of the building). We will be leaving this pattern of lines, but painting the stucco (according to the logo colors), and affixing the logo on it. The spot lights that you see will be turned on to illuminate the storefront.
I will be checking submissions on a daily basis to help by giving ratings, suggestions, etc.
Please submit as CMYK and JPEG versions.
Thanks and good luck!