Point Bonita Partners
Point Bonita Partners is an innovative financial advisory/investment firm formed to serve a growing need for a "bridge" between the new type of start-up and entrepreneur that has emerged in today's post-virtualization era and the traditional VC and institutional investment community.
Our business helps "rescue" promising businesses and ideas that have run into trouble somewhere between getting started and being ready to approach traditional funding sources. We solve business strategy and capital raising challenges for these firms by taking an active role as managers and advisors - preparing and positioning the company for the institutional investment world.
We think of our firm as a new category investment firm. We are both early stage investors and consultants - and have several constituencies that we are targeting.
1. Client Companies - Start-ups that need our help.
2. Institutions such as VCs - We partner with these firms to bring ready to invest companies to their attention.
3. High Net Worth Individuals - That may invest along side our group and our VC partners.
We want to have a modern and forward thinking feel to our identity that at the same time expresses the seriousness, attention to detail and quality necessary to be a successful investment firm.
We are looking for a logo for use in a business card design.
Our name, Point Bonita Partners, comes from an idea of "rescue" capital. Point Bonita is at the mouth of San Francisco Bay. It was the location of the Bay Area's most decorated U.S. Lifesaving Service (US Coast Guard) station. The men of the USLS were heros - they would row open surfboats out into the raging seas to rescue the passengers and crew of imperiled vessels. At the same time, they were technological innovators - developing a number of devices to help rescue people from shipwrecks.
Point Bonita Partners is a tribute to that spirit of innovation in the face of adversity - we help innovative ideas, start-ups, new companies reach safe waters. An ideal image would capture both of those sentiments.
Our logo should reflect that we are:
1. a financial services and investment firm - we are solid and serious, elegant and professional.
2. It should also reflect a modern feel of innovation - growth, startups, new ideas
We would like the colors to reflect the rich colors that one can find in the area around Point Bonita in the afternoon - deep blue/aqua, heather, ochre greens, dark greys, the international orange of the Golden Gate Bridge.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
I have attached a number of images about the USLSS and a logo that we like