Additional note: based on design submitted so far, please use 'Preferred Logo' types and 'Sample Logos' as a guide. Key things to note: impact, colour, bold, fun, 3D, modern.
FotoToGo is a registered trademark, owned by di support GmbH, a market leading software company in the field of photo finishing (http://www.di-support.com). The FotoToGo brand represents the consumer facing arm of di support and has been used in Germany for many years. Today, consumers currently touch FotoToGo via in-store kiosk systems (high street retail).
The original logo design (attached) incorporated yellow as a direct association with Kodak, the powerhouse in German photo finishing at the time of creation. The original values for the logo are shopping, convenience, speed and in-store retail.
FotoToGo is now going international and expanding its remit to include web and apps. We need to modernise the logo for use across POS, WEB and APP (see website). The photography business is currently experiencing a boom of high value products such as photobooks, canvas, soft goods and gift items. We want FotoToGo to be an easily recognised brand in this market.
Our target audience is mostly adult female - the mother with children. However, we do not want to completely block male interest and we also want to keep the logo appealing to the the younger Facebook generation too.
The original values still remain (shopping, convenience, speed and in-store retail) but web and app should/can be strong influences. Consumers will touch the new logo via a branded webshop, branded kiosk and software (in store retail) and via smart phone apps. A completely new software platform will launch alongside the new logo (no details published yet). The new software design heavily focusses on lifestyle imagery (e.g. images of products with people in real life scenarios). Therefore, the new logo should be fresh and modern and in tune with the lifestyle fashion.
Times have changed and yellow (Kodak) and green (FujiFilm) are not as strongly perceived by the consumer as the colours of photography, so we do not have a strong bias to any particular colour scheme. However, the logo will be driving the design of point of sale advertising material and the colour themes for the new webshop and kiosk software UI so the use of attractive and practical colours is important.