Redesign of logo for TRA

The objective is to bring the TRA logo more up-to-date but without altering it too radically. Ideally, it should still be recognisable to those familiar with the old logo.

TRA

Tagline:
Trevor Roberts Associates

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai) or PSD

The logo redesign is to be the first stage in a wider redesign of the TRA web site http://www.tra-ltd.co.uk/

The objective is to bring the TRA logo more up-to-date but without altering it too radically. Ideally, it should still be recognisable to those familiar with the old logo.

The current logo can be seen here: http://www.tra-ltd.co.uk/images/log…ra_big.gif

Plenty of background information about TRA is available on the web site but please don't be restricted by the style of the current site as it is due to be replaced.

Key requirements:

Logo to be simple and clean

Should project an image that is professional, business-like, solid

From existing logo:
- drop the outer boxes
- keep the three initials, possibly still in circles and possibly overlappingWould like two variations so we can use the most appropriate for the particular medium:
- logo and name (Trevor Roberts Associates)
- just logo Main design should include more than one colour but would also need to work in a single colour/black on white

No preference on colour itself

Don’t want over-stylised font.

The logo must scale well, for use on various media – e.g. On business cards, letterheads and leaflets as well as on the web site and in HTML emails.