The initial logo created by the company (see attached document) depicted a large fir tree typical in the area and the sun with its rays. Although the old logo lacks design flair and is dated, the original concept was not bad as it matched well with the small town and natural setting the region is famous for.
We would like to design a new logo for the company with the following criteria in mind;
1. We would like the style of the logo to be more professional without being corporate or stale. It needs to have a bit of a small town feel while also be clean, up to date and professional.
2. Given the name of the business is “Sunshine Propane” the sun must play a role in the logo.
3. Other elements to consider in the logo could be….
a. The natural surroundings the area is known for which includes the ocean, large evergreen forests and small towns.
b. The propane industry in which the business operates.
c. The company has been operating for over 25 years in the area.
Colors – Gold/Yellow/orange (Sunshine), blue, green.
At this time, we do not have any pre-defined notions about what the logo should be and are open to all design alternatives. The suggestions above are included to provide a starting point only. Although we would be fine with designs that leverage the original imagery (sun, fir tree, etc.) we are also equally interested in innovated new spins on the main descriptive elements of the company described above.
The logo will be used for traditional marketing materials (brochures, websites, business cards, letterhead, etc.). In addition, the logo will also be used on the side of the company’s delivery trucks ( see attached document) Accordingly, some consideration to the logo’s “look” on the delivery trucks should be given when design are created. Small details or fine lines can be lost when printed on the side of the truck tanks.