Ratemypolitician.com aims to bring new social media technology to political discourse in a forum of exchange for both users and politicians. Politicians will have profiles that will display incoming news feed items on how they act in parliament, how they vote on legislation, where they appear in media, etc. Users will be able to follow politicians, comment on their activity and rate their overall prowess as a representative.
Those whom are politically inclined, enjoy new social media and political discussion. An appeal to young professionals and a demographic of 25 - 35. An audience that is also already involved in political discussion on forums of exchange such as digg, reddit, etc.
Because of the political nature of the site we are aiming to have neutral colors (not affiliated with any party in particular) and a clean, simple, professional feel. Original designs kept more of a classical political feel with its imagery, yet it needs to still have a new social media feel as well. A balance between the two main targets (political and social/techno) would be ideal. It must also be easily placed on the site and on print media.