Update: 23/12/2017 at 20h20 UK time -
Please see the below revised brief regarding the lion image to be used in the logo. Copyright issues have been brought to our attention, and we therefore won't use the exact lion image attached, however ask that you please produce something original which looks very similar to the 'coloured lion' attachment. What we love about the lion image in the brief is the realistic level of detail, the calm, strong expression on its face, and importantly the very vibrant colours use. Thank you for all your efforts.
We have a very good idea of the type of logo we'd like for this brand.
We're after something which has a sleek and intelligent feel to it, and is also easy to read. It should be versatile and look great on both black and white backgrounds, as well as in an array of mediums such as brand website, advertising campaigns on social media sites, and importantly printed on our branded products & packaging. Our products vary in size, from quite small (e.g. sketch pencils), to larger items (e.g. carry/storage bags or cases for art kits).
COLOURS, FEEL & TEXT:
We've taken inspiration from the attached Tesla logo which feels sleek and intelligent - see 1st attachment. We're after a similar tone and feel for our logo.
What we like about the Tesla logo is the colours used and the play on contrast giving the illusion of light.
What we do not like about the Tesla logo is the type of font used as it can be tricky to read at a glance.
Our text needs to be easy to read, smart looking, and look good printed on our products of all sizes. It would be helpful to a version of your design which shows "Premium Art Supplies" with capital P,A,S and the rest in lower case... and with the slogan "creative vision in all lower case". And a version of your design with the brand in all capital letters and slogan in all lower case letters, as it would be helpful to be able to compare the two versions of the text.
In terms of layout, we're after something which flows horizontally (and not a cirucular/disk/sphere like style). Please see 2nd attachment for a rough draft of the layout we seek. Kindly work according to our draft layout attached.
We expect this type of layout will work best when printed on our branded products, many of which can be quite small (for example along the length of sketch pencils or art markers).
IMAGE for logo:
Please see 3rd attachment. We really like this 'colour lion' image. It speaks to our brand. We also love the pop of exquisite colour it brings against the contrasting overall look of neutral grey/black tones of the rest of the logo.
As much as we love the 'colour lion' image attached, for copyright reasons we will not use it in our logo, however we ask that you get creative and produce your original version of the coloured lion image we attached. As close to it as possible would be great as we love it!
We hope this level of granular detail gives you a really good sense of the end result we're after.