We are a company that looks after residential rental properties in Brisbane, Australia for property investors. The industry is known as Property Management in Australia & therefore the name of the business is a shortened version of Property Management by dropping the "agement" & leaving you with Propertyman.
The business name also demonstrates the simple set up of the business which is a one man show - so the business owner is the person who is looking after the investors property.
The target market is NOT the people that are going to rent the properties. The target market are the property investors. Property investors are mainly mum & dad investors who own one or two investment properties. The way to grow the business is to attract investors to the company that will feel confident that Propertyman can look after their valuable investment.
The logo should reflect the business goals & culture. So we are after a clean, simple design that looks professional.
Some of my thoughts include (but do not let this limit your creativity) -
1. Propertyman + simple picture of a property & a man.
2. Write the entire word - PROPERTYMANAGEMENT but bold the PROPERTYMAN part.
3. The logo will be used on "For rent" signs that will be placed on stakes & erected out the front of houses so the colour scheme must be able to attract attention & catch the eye - for this I thought a simple colour scheme would be best.
I'm not a designer so don't let my ideas above limit your designs.