Must be clean, simple, crisp, clear and convey high-quality, professional, elegant, sophisticated and exceptional attention to design.
Height of the logo must be restricted. Do not have Pro above Booth. ProBooth must be one word. We are open to not capatilizing the "B" in booth (e.g. - Probooth). If a better name for our company comes to mind, feel free to pass it along (warning: this can be a time suck, so don't get too distracted with a better name, unless a brilliant option sticks out).
With the photography theme, some have the tendency to draw on their past observations of how similar companies displayed their brand. Careful here, there are a lot of hokey and corny photo related businesses out there and we are not one of them.
No pastels. Only Black and one other color. Also needs to display well in reverse, such as on a dark background.
We are open to a mark / icon of some sort to the left of the name. Preference is to somehow incorporate the unique identity within how the name is presented (again, must be clean, simple, crisp and clear).
While women are key decision makers, do not make it overly feminine.
Sure most think their logo request is a challenging one . . . this one could be pretty tricky . . . but you are a professional yourself and this is what you excel at. Thanks for your interest and kind submission. Much appreciated.