Great Job. I love the logo and I'm excited to start using my new brand.
How Alex Macpherson started their logo design journey
Australian Institute of Psychology (AIP)
AIP is an Australian private University delivering a Bachelor of Psychology. It competes with Australia's 42 government Universities and requires a comperably high quality brand association.
Tell us a bit about who you are and the people you reach
Ranges from high school leavers aged 18+ to semi professionals to 55 years. Approximately 75% - 80% female. Semi professionals and professionals undertaking training would be aged 30 - 55 years and be from a middle class socio economic background. The course is delivered using a blended delivery model, meaning people from a diverse geographic area can undertake training.
We would like branding and stationery for a tertiary education college, Australian Institute of Psychology (AIP).
AIP is a private Australian University. It competes with Australian Public Universities and requires a commensurate high quality brand association.
AIP will be first education private provider in Australia to deliver a Bachelor of Psychology. The brand should reflect the following attributes:
- High quality.
- High level of trustworthiness.
- Niche specialist.
- Substantive (competes against Universities).