PowerPulse 24 is a wireless monitor service that makes sure standby power generators are ready to go in an emergency. They notify the owner and/or service companies about problems during routine scheduled testing.
Municipalties, businesses and homeowners who have a natural gas standby power generator. Typically 35+ years old, above average income.
This logo must communicate professional reliability and urgency. This is a life-and-death matter in many cases.
The space in which this logo will be used on the product is compact. (About the size of a pack of cigarettes) However, it will also be used on signage and collateral. So, it has to work in both very large and small spaces.
Deliverables: I will need black-and-white versions (regular and reverse) single, spot, and process color versions of the finished logo. Logo must be self-contained and need no downloadable fonts.
Creatively speaking: Playing off the 24 hour with a clock, and the pulse with some kind of heart-monitor line may work. But, it's up to you to show us.