Our brand is called Feel Free
Here are some descriptive words that help describe the essence of our brand:
Our demographic is female, age 20-40, who are interested in health, beauty, and personal development, so our logo should speak to them.
(Some existing brands we love with similar vibes are Spiritual Gangster, Alex and Ani) Very bohemian in terms of style imagery.
We have a few ideas of what we would like for our logo, however, we would love to see what ideas you might have and how you can make our brand come to life in logo form.
We like logos that have thin, clean lines, are feminine, symmetrical with good balance, modern, and contain natural elements.
We love the look of an emblem logo, pictoral mark/symbol, or word mark logos.
I will attach our mood board but a common theme for our company seems to be a bird, more specifically a bird in flight or just leaving a branch. Feathers also seem to be coming up as well as they are closely related to a bird.
Our brand is natural, holistic, and free-spirited… but cool, powerful, and fun.
We love the idea of using a script font as well (will attach some preferred looks) but are also open to a thin print font. Because our brand is named Feel Free, we are thinking the font should either be all caps or all lower case (depending on the font style). We like the look of fonts with slightly wider spacing.
In terms of color, we have some ideas (in mood board), however we feel strongly connected to a gradient of deep/bright purples, pinks, and teals (shown in mood board) and metallic gold with pops of color. Or a metallic version of the gradient. If we were to choose two primary colors, it would most likely be the purple and gold.
I will also attach some existing logos that we like that express the style and elements we are referring to. (We are not firm on a circular logo, most of the examples just happen to be circular)