This contest is only the beginning. We are looking for a lead graphic designer to work with us in growing our company and have many projects that need to be done in the coming months including a book cover, website design, banner ads, car wrap, lead boxes, and several signs/banners. If we like your work and feel like you fully understand the concept of our brand and our mission we would like to continue working with you. Good Luck! We look forward to seeing your designs and working with one of you in the future.
Our primary target market is mothers between the ages of 30 and 55 who have young or school aged children present in their household. These moms are the key to making a difference with future generations because they are the ones responsible for creating healthy habits in their children from an early age. If healthy changes happen in the household and moms educate their kids on the importance of healthy eating and an active lifestyle and lead by example then families everywhere will become healthier and happier!
We’d like a multicolor (2-4 colors) logo that incorporates some blues or greens and possibly some browns or light oranges.
We’d like to have several digital formats available when completed, but prefer Photoshop documents (.psd) so that they can be easily converted when needed.
This logo will be a foundational portion of the brand and will be seen by millions of families across the world so we really want it to be easily recognizable and targeted.
The logo must be clear, unique, memorable, and transferable to all types of media and physical products. Some of the uses for the logo include our blog, other websites, business cards, gift cards, signs, banners, flyers, car wraps, television shows, t-shirts, apparel, lead boxes, other promotional items, and other physical and digital products.
Please include name “Fit For My Family” in logo
Ideally we would like it to also look good in monochrome, but don't let this limit your creativity. (e.g. black on white or white on black)
Please do not use any stock images/photos or clipart in this logo.
We would really like to incorporate a family in the logo with the mother holding everyone together or holding them up while being the most prominent represented form in the design. Here are some examples from the logo store that will give you an idea of what we mean and get you started. We particularly like the ones that are more realistic and portray the human form more realistically like the 1st and 2nd examples below while including some of the other family figures like the other five below.
The goal is to be able to see the form and understand what the program is ultimately about and what it means to be “Fit for my Family”
Here are a couple other designs that we like:
We like the way this logo incorporates shoes and the colors are nice as well
This logo is also one that we like http://www.mommytracked.com/
This is probably our overall favorite because of the way that incorporates the whole family http://www.fitgeneration.com/