Completed contest

New Pet Toy Logo

Pet Toys needed a new logo design and created a contest on 99designs.

A winner was selected from 37 designs submitted by 3 freelance designers.

37
entries
3
designers
1
winner

One of the designers who made it happen

Winner - Madartist
Awesome to work with, easy to communicate with, responsive, and beautiful work!
- Unleashed1

How Pet Toys started their logo design journey

Company name

Waggz

Overview

My name is Ian White and I am a young entrepreneur who started my company about two years ago and although we are struggling to be profitable, I receive thank you letters almost every day from people who love the toys that we make.

Our company is all about making pups and their people happy. Waggz are three new toys (puppets) designed for play and training. Our other brand is used by the SPCA and tons of other trainers and shelters and we want to use these new guys to improve upon and add onto our current brand.

We do everything ethically from manufacturing all the way to sales and we are all about FUN and Training. These toys are super durable, pet-safe, eco-friendly and great for both play and training.

NOTE: Toys are patented and names are trademarked.

Tell us a bit about who you are and the people you reach

Pet owners, families, children and anyone who shops in boutique pet stores as well as those who shop at large pet stores. Not everyone can shop at a boutique!

Requirements

I designed and drew every part of the current logo (waggz current logo) but I just feel it isn't quite there.

The toons really need some shading and a little more life and possibly depth. I've attached a cartoon of a gator that I like, which was drawn by my friend for me but he is traveling for the next year so can't help out here. The toons personalities are as follows By the way, the way I think of the characters is: The blue one is a sassy girl who would say "like" a lot, her name is Tina. The Orange guy is Turbo, and they call him that because he's anything but quick, more dopey and lovable. The yellow gut would be the leader and is more of a straight edge guy but still fun... Don't know if this helps or not but one of the things that's great about the croc is that you can kinda' tell what kid of personality he would have.

I can supply any of the parts of these logos that you need etc.

-It must be a heart as they all have little hearts above their backsides, which are 2 toned and a different color on each toy. (similar to the attached)

-It must include the 3 toons (I'd like these shaded and made more fun than they are).

-We like this color combination but are open to other colors. Bright and lively are the name of the game. Depth would be nice too.

-The orange toon is wearing a graduation cap because these toys are made for training (educational toys) as well as play. I am not tied to representing it this way but I do like it very much.

-The 3 "tails" on each toy is their most durable part and is also part of the patent. accentuating these on the cartoons in a lively or even 3D way could be very cool.

Key Words for Sales:
Eco-friendly
Durable
Play n' Train

Custom package

$204

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