How Caspar Aremi started their logo design journey
Looking for a new logo for a neo-pagan networking organisation.
our current one is simply our name in the Avant Gard font. I love it, but it's hard to 'brand' our print products, merchandice and conference stalls with something so plain.
Current website design with the logo in the header can be seen at paganconnection.org.
What inspires you and how do you envision the design for your business?
Something bold. It can be font only but I'd rather something that stands out on a lot of different backgrounds easily.
This is goign to be used primarily on the top of our website (including main content pages, forums, blogs) and other medium including print publications and our podcast branding (logo for audio podcast and on screen display for video version).
Paganism is a nature based religion so something using natural colours could be ok, personally though I do like bright and bold!