Outdoor truck accessory logo design
tim.odom needed a new logo design and created a contest on 99designs.
A winner was selected from 111 designs submitted by 39 freelance designers.
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How tim.odom started their logo design journey
Who are you known as?
Highands Offroad
What’s your company slogan?
No
Tell us a bit about who you are and the people you reach
We are launching a new line of outdoor oriented truck accessories. The initial product will be truck winches. We seek two designs, one compact version for the product, one for the brand identity. The market leader in this category is Warn. https://warn.com/truck/winches/ZEON_10Pltnm.jsp and here is how the logo is applied to the product. Our target audience is outdoor enthusiasts. They use their vehicles for adventure and escaping from the work week. They are primarily male, upper-middle class, and 30 years of age or older. The logo should suggest rugged quality.
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