OSU Market
Hansene needed a new logo design and created a contest on 99designs.
A winner was selected from 68 designs submitted by 31 freelance designers.
How Hansene started their logo design journey
Summary
Oregon State University is looking for a logo for a new upscale market (similar to Whole Foods, Trader Joes, etc. ) featuring local products produced with sustainable practices. The positioning statement reads:
Especially for the busy first and second year student, Cascadia Market is the premium nutritious food market where you can discover your groceries and sundries in a uniquely intriguing, warm, and organic environment. A place where users feel they can get the largest selection on campus of wholesome, fresh, high quality products that links to local growers and sustainable practices.
Company name
Cascadia Market
What inspires you and how do you envision the design for your business?
We want a logo designed for web, print, apparel, and signage branding. You can find more information about us at: http://oregonstate.edu/foodatosu
Wants
- Item 1...Emphasis should be on the design of "Cascadia" with the word "Market" being less prominent.
- Should resonate with description above.
- Must attract traditionally aged college students as well as faculty, staff, and visitors.
Don't want
- Item 1...Nothing campy or cartoony.
- Should not incorporate OSU look and feel (i.e. colors, logo, wordmarks, etc.)
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