Elan Creative Communications
We are launching a new communications biz that will manage the marketing, public relations, branding, copywriting and events for clients that celebrate life on this planet. These businesses focus on food, wine, yachting, music, spirituality, and those that support the environment. Collectively, our work has been conducted all over the world, from black-tie galas in Monte-Carlo, restaurant openings in Tokyo, Vegas and Miami, and flip-flops for charity in St Marrten. However, now we're going out on our own!
According to thesaurus.com, synonyms for "elan" are vivacity, animation, dash, esprit, flair, life, oomph, panache, style, zest, spirit, energy, enthusiasm, liveliness, panache, sparkle, style. This also describes the attitude of the company (and happens to be the middle name of the president!).
Our target audience is a stylish, energetic, affluent group. Style without pretense, however. Conscious connoisseurs. Current and previous work includes food, restaurant, nightclub, yachting, personal growth and awareness, and environmental charity clients. Again, clients include those that celebrate the richness of life on Earth now.
We'd prefer more focus on the word ELAN. The logo could/should reflect understated elegance. Organic chic. Vintage, sexy, cool. Moroccan or Indian motifs, swirls, etc. are beautiful too. Can be sweet and sexy and the same time. Not too sweet though....edgy, clever fun works too.
Type driven or subtle illustrations in the logo are both ok.
Thank you in advance and good luck!!!! :-)