Logo should use web colors, web format
Logo should fit in both banner and icon mode
The banner will be on top of the web-page, it must not take too much screen estate. That means the logo should have web banner ratio.
I've included the expedia.com design because it works quite well, It fits at the top, it can stand on it's own and can be used on several mediums. Think of the colors that would be used around it, stay away from fuschia!
The logo cannot be a rip of any major brand.
What to convey:
- Web 2.0
What to avoid:
- Do not submit very tall designs (more pixels in height than width)
- Do not use airplanes
- Do not fuschia as a color :)
You can get creative, don't follow these to the letter but here is a try from us!
You can use:
- Something modern and abstract
- Something that portrays web reservation system
- apartments, hotels, tours, rooms, resorts, car (rental), destinations, eastern europe [in this order]
- suitcases, bags, tickets, passports,
Or... just use the name or a combination! But this is just a start, we're hoping you guys can help us come up with even more brilliant concepts, objects and eventually LOGOS!
Thanks in advance to all you talented designers!