San Jose Buildings to Use for Building Silhouette
Some of you have a silhouette of buildings in your logos. I'm not saying that everyone must have building silhouettes in their logos, but if you choose to have a silhouette please make the buildings look similar to buildings that are currently downtown San Jose. People living in the San Jose area will recognize the building shapes, and will feel a more closeness with our nonprofit. The page within the link below lists 6 separate buildings. For each building I have at least one (sometimes more) photo of the building, with the proper angle, for you to build your silhouette from.
NEW LOGO SUGGESTION
Internally here at the non-profit, we had created a concept for a logo long before we started this logo project. I had purposely not wanted to share this idea in my creative brief for fear that it might stifle creative output and decrease new ideas. I would like to share this logo idea with you all, but I want everyone to know that you do not have to change the focus of your designs to match this. Only use it as a base if you want to. The most important thing for us is to get fresh ideas from creative minds like yourselves. So please view this logo idea as just that, and idea, and only use it if you feel there can be something worthy generated from it.Attached to this creative brief is a photo of a hand sketch of the logo suggestion. Pardon my hand sketch as my artistic ability is limited.Here are a few comments I will make to describe what the components in this logo are trying to convey:City silhouette background:The silhouette of the city buildings is that of San Jose. I thought that might be recognizable by community members to help express that our non-profit is focused on the local community of San Jose.The adult hand:The adult hand is extending downward, expressing the giving or help provided to a child. Hands are in a giving gesture/posture.The child hand:The child hand is reaching upward, expressing the need and acceptance of help provided by adults and the community. Hand is outstretched ready to receive help.The apple:I thought that the apple might express two things, the first signifying that San Jose Cares provides food to children so they do not have to go to school hungry. And secondly, that an apple has a duel meaning of education, which is the main service we provide the children. I think though the apple is not significant to the logo, and either be left in our taken out.
Ideologically, there are three main components that we would like to be expressed in the logo. They are Community, Education, and Children.
Here might be some examples to help visualize our meaning for each.
People in the local community of San Jose (California) are the ones who make San Jose Cares work. They are the ones volunteering their time and donating money to provide a better education to children in their community. These people care about their local community and want to help, and feel good seeing their work helping kids in their local community. While volunteers clearly make a difference in these children's lives, some volunteers say they themselves get just as much or more from their experience then what they put into it. Knowing your time is helping a child better learn to read and potentially changing their life for the better is extremely rewarding.
We focus on children in elementary school, and conduct our one-on-one tutoring sessions with children that come from families who are having financial hardship. Specifically, we focus on helping the children learn to read. Children who come from low income homes in San Jose statistically score almost 15% lower on State conducted tests, compared to the average student. Children who do not become proficient in reading early in elementary school have compounded problems later on with other study categories such as math and science. It becomes a snowball effect as their lack of reading mastery hinders their success in other things.
The children we provide assistance to range from grades 1 to 5 in elementary school. Some of these kids go to school hungry, which causes them irritability (naturally as we all would feel when hungry) which many times is misdiagnosed as bad behavior. They also have difficulty concentrating because their brain lacks energy to think optimally. We assist by providing them with a nutritious morning breakfast.
These children are innocent, and have no control over their environment. Most have parents working multiple jobs trying the best they can to provide for their family. With both parents working, many of these children lack the academic attention at home needed with their school work and reading. We provide one-on-one after school tutoring sessions to help children be proficient in reading and assistance with their homework.