C4 Capital Markets, LLC
C4 Capital Markets is a newly founded, boutique investment banking firm that acts as a placement agent/broker for Public or Private Companies looking to raise capital. We raise Equity or Debt for companies across all industry groups and focus on providing, through our deep rolodex of investors, needed capital for companies looking to finance an acquisition, fund the launch of a new business or product line, or provide cash for working capital purposes.
C4 Capital Markets is a broker/dealer by definition and will be a member of FINRA and SIPC upon approval from those regulatory institutions. Bigger picture, we are looking to expand our business from only brokering private placements to providing research, instituting a trading desk, and possibly underwriting the actual capital raises for companies in the future. These are longer term plans, but should be considered by the designer when branding C4 Capital Markets.
Ultimately, we specialize in brokering institutional Private Investments in Public Equities (PIPEs).
C4 Capital Markets is targeting both Companies looking to raise capital and institutional investors (i.e. Hedge Fund, Private Equity Funds, Foundations, Endowments, etc.). We act as the placement agent for Companies looking to raise capital, and upon formal engagement with our firm, we represent their particular "deal" and try to raise them the needed capital from the institutional buyers that we have relationships with.
The Companies we represent are either publicly traded or privately held (most of them will be public companies listed on either a public stock exchange [Nasdaq, NYSE, AMEX] or the Over The Counter public market [OTCBB]). Typically, the Companies we will represent have a need for capital for a number of reasons: to facilitate an acquisition, deploy a new product line, and/or provide working capital so as to further develop current product lines and drive earnings towards break-even. They are small- and micro-cap companies (Market Capitalization less than $500mil).
Our investors are all institutional, meaning that they are not High Net Worth individuals. Our investors are Hedge Funds, Private Equity Funds, Endowments, and Foundations. They typically manage anywhere from $100 million to over $100 billion.
We want a very clean logo from which a formidable, professional brand can be built. The logo should be very business professional (not "cartoony") and should really reflect the "explosive nature" of our business philosophy and why we chose to use C4 as our name. We elected to go with C4 for a number of reasons, but our 4 key identifiers are: Capable, Creative, Consistent, and Cooperative. Meaning we are capable in doing the task, creative is finding solutions for the task, consistent in our record of success, and cooperative in working with both buy and sell side to find a solution. These are our "4 C's".
We also believe that based on some of our business model differentiators that they are "explosive" changes to how typical investment banking is done, hence C4.
Bottom line, we want a unique design that reflects all of the above given the target audience, etc.