How John Thatcher started their logo design journey
McKinley Reserve Media Group
Hello designers! Thanks for taking the time to assist with our logo. Before we jump into what we’re looking for, a bit about our company – At McKinley Reserve Media Group, our focus is public relations, although we also do a bit of video production as well. Some of our clients include an organic honey company, a Midwest manufacturer, and one of the largest golf courses in Orange County, CA. As a Newport Beach-based company, a bit of a relaxed, go-with-the-flow, but-make-it-happen-at-all-costs attitude is what we bring to the table, and our logo should reflect that.
Tell us a bit about who you are and the people you reach
Business community of Southern California
Regarding our logo, we’re looking for something contemporary; classic but with a modern twist. In terms of color, nothing bright or loud. Black, white, slate/grey, beige tones with some copper or deep burnt orange for color. Our logo should reflect that while we’re all business, we never forget that we’re a Southern California agency. Simple, concise, with a bit of flash.
We should have the confidence that our logo can cross both the desk of a CEO and be taken seriously, and also be shown to small business owners and inspire their confidence in our Agency's grass roots ability to help them achieve their PR and Media goals.
As of now, we’re indifferent as to whether our logo can either include a picture/graphic or not. Please note that the emphasis should be on “Media Group” rather than “McKinley Reserve.”