Having successfully run an Australian independent music website for some 6 years now, we have decided to diversify somewhat and cover a broader range of music from our new home, Sound Republic.com.au.
We don’t cover wildly commercial music, so there’s no Lady Gaga type pop, however we do cover music ranging from acoustic and folk right through to indie rock and electro. Essentially, any music that we can be passionate about.
As an organisation, we’re pretty laid back and approachable, but we’re also passionate about what we do and keen to present ourselves in a professional manner.
Australian-based music fans and festival goers, from around 18-40 years of age. People with the confidence and independence to seek out something other than what is played to them on commercial radio; generally a well-educated and opinionated audience.
As we're planning on using this logo on tshirts and festival banners, as well as on our site, it needs to be something that our members can feel proud to display: it needs confidence; strength and clarity... and to be something that music festival-goers will choose to wear on a tshirt!
We’re looking for a logo that is uniquely identifiable, which incorporates a graphic and the words ‘Sound Republic’.
We have done plenty of brainstorming, and come up with lots of ideas incorporating various musical elements, but we’re finding it difficult to blend these in with reality: keep in mind that we are appreciators of music, not musical performers. So excessive musical notation probably isn’t best!
Please NO communist, republican or Australian imagery. That's not what we're about.
The new site is intended to appear subtle, sophisticated and less ‘in-your-face’ than other music websites, however still needs to be vibrant. We’re looking for clean lines and a strong image that can work in both full-colour and monochrome.
Image should be vector-based, and should be able to be stylized with or without the accompanying text, as it will be used in a variety of formats (tshirts, stickers, fliers, banners, business cards) as well as across our web presence. Image should be suitable to scale down to avatar size (Facebook, Twitter, favicon). Original artwork only.
Please note, the image currently featured on site is a placeholder logo and may, or may not be considered a starting point for design.
The files required are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
:) Many thanks!