I'm a serial entrepreneur tired of spending obscene amounts of time at the tailor. Minuette, a modern petite clothing boutique is starting as an ecommerce website on April 1st and will expand to our first physical location by the end of 2011.
Tell us a bit about who you are and the people you reach
The target audience for the boutique includes young women (20's and 30's) who are under 5'4" and too stylish for the department store definition of "petite." Our shoppers are trendy and modern with classic undertones. Think Reese Witherspoon, Rachel Bilson, Ashley Olsen, or Hilary Duff.
I'm open to many options for the logo but it should express style, confidence, youth, and sensibility.
Must be relatively simple/streamlined, unique, and transferrable to all types of business media (website, business cards, coupons, newsletters, physical signs, posters, etc). Subdued "girl" colors can be used, but nothing too flashy or that screams pre-teen.