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How tobiasIp started their logo design journey
Who are you known as?
pensa (ok to write it as PENSA / Pensa)
Tell us a bit about who you are and the people you reach
Pensa is an app that makes it easy taking care of your pension investments.
WHAT THE APP DOES
As a user you see the status of his/her pension. Do you have enough saved? Should you increase or decrease the risk in your investments? Do you have good rated funds or poorly rated ones? Everything easily showed with a star rating from one to five stars.
In the app you also get a todo list with suggested actions that will improve your pension.
You can easily see how your pension investments are doing every month through an easy to understand monthly summary displayed in the app.
WHAT SETS OUR APP APART
It it the easiest way to take of your pension for persons that are non investment savvy.
WHO ARE OUR CUSTOMERS
Consumers that are not knowledgeable/interested in financial investments. Average income. 25-65 years old. Both genders.
WHAT WE WANT TO CONVEY WITH OUR BRAND
App company. Friendliness. Technology. Trust.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
interesting color combinations. smart play with letters. difficult to user icon in app icon though
great icon. font fits perfectly to icon and is just tweaked a little bit for uniqueness. This is a great logo!
good icon, that is great for app icon too. perhaps not the best font though.
easy, simple logo. perhaps a bit to literal to be very interesting. but still easily recognized.
modern feel. great colors. interesting use of k in icon.
We want to be perceived as more of an app company than a financial company. So logo/mark should be easy to adopt to an app icon too. Please be cautious if you use icons like money, trees/leafs, financial curves since they are so obvious and overused. Might work though if they are kept quite abstract.
Also using the letter P as icon might also make the logo a bit generic and uninteresting to us.