I have just taken over the running of a long standing family business. Colonial Tweed Home & Holiday Park.The current name and logo relate to Colonial Australia. I want to change the image - both logo and colours to identify with the holiday area (Gold Coast - Australia) where we are located. The Park is home to permanent residents as well as tourists.
Tell us a bit about who you are and the people you reach
The logo is targeted to attract tourists to our park. The market is divided between families looking for beachside holiday accommodation in an area with lots of tourist attractions. The other part of the market is couples (or groups) looking for holiday or weekend accommodation that is reasonably priced. We also attract retirees escaping the southern winter each year. We have a three and one half star accommodation rating.
Inclusion of name: COLONIAL TWEED
Home and Holiday Park
We are located on a beautiful river so reference to that.
Imagery of beach holiday atmosphere - not a beach scene though.
Simple imagery prefered - crisp and eye catching
Summer colours, bright but not over the top
I do not want the palm tree image