Completed contest

New marketing biz to reach active Baby Boomers

Michael Blumfield needed a new logo design and created a contest on 99designs.

A winner was selected from 59 designs submitted by 16 freelance designers.

59
entries
16
designers
1
winner

One of the designers who made it happen

Winner - №12
great job, and excelent service
- Felix2017

How Michael Blumfield started their logo design journey

Company name

Boomer Zoomer Content Co.

Overview

I'm a writer/marketer/consultant who knows that businesses are missing a chance to tap into the market of active Baby Boomers. These folks aren't old and stuck in their ways--they're eager to enjoy life and have money to spend. But marketers routinely overlook them with their messaging. I'm here to help marketers reach these Boomers with communications assistance that really works. The name implies both the fact that the ultimate customer is active and that the business helps marketers "zoom in" on this demographic.

Tell us a bit about who you are and the people you reach

While ultimately the audience is Baby Boomers, the main group I'm reaching are marketers who are selling services and products that these Baby Boomers would enjoy--travel companies, fitness groups, spas, software companies whose products help Boomers keep their brains functioning well, etc. I'm not looking at serving the more sedentary, boring companies--insurance, financial planning, etc.

Requirements

The name has a visual feel to it, and I'm open to how this is implemented. I am envisioning something that suggests my company is zooming in on a segment in a manner similar to how you'd zoom in on an area of a map in MapQuest, Google Maps, etc.

The main words to be emphasized would be Boomer and Zoomer with Content and Co. less so--the idea here is that Boomer and Zoomer convey the energy of the idea, while Content and Co. clarify what my company does (provides content for marketing.)

I want something that I could meet with a 35-year-old CEO of a medium-sized company and he/she would get a sense of excitement and potential. My website will lay out how misunderstood this audience is and how connecting with them can mean new and unexpected business.

Please consider how the design could also be used in a website--that is, how the basic buttons and navigation would appear as a result of this logo.

Custom package

$295

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
A$399
Commercial Cleaning...specialising in office cleaning
design by Zhu2hui design by Zhu2hui design by Bluebubble
50
entries
17
designers
$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
design by ReyvanJaya design by ReyvanJaya design by ReyvanJaya
73
entries
15
designers

We saved a spot for your logo design contest.

Get started now
$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
design by pyxz design by pyxz design by pyxz
430
entries
106
designers
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
A$399
Professional Taxation Services for individuals and small businesses
design by ads1201 design by wedesignlogo design by johnjaphet
70
entries
19
designers
$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers