Fast-Rite International has requested a major update of our corporate logo and overall branding materials. The scope of this project is to develop an identity package that will convey “sophistication simplified”. This means the fonts, colors, and shapes need to adhere to an ultra clean and modern design treatment. At the core of this identity package, the use of intelligent typography and white space should convey modernity, simplicity, and organization. To avoid printing errors and matching colors precisely, the use of gradients is not recommended...
At this point we are looking for a solid logo that will be easy to replicate on print and web materials as well as integrate to electronic stationary (like MS word).
Our logo is dated. We need to look modern, crisp, streamlined, global and organized. You can see what we have currently on our website: http://www.fast-rite.com
It is very important to have the "-" included in the Fast-Rite type.
We also I like the clean crisp look of 3D imagery. That may be difficult to produce since we are looking to have this work for print easily as well as web. We are open to seeing a vector type globe to compliment the typeface.