This was an incredible experience for me. I have never done anything remotely like this and was nervous about my lack of knowledge. Ackocar used incredible insight to dig in beyond my limited industry-specific vocabulary and find a look that I love and that represents my business perfectly. Additionally, he was infinitely patient as I requested multiple changes. Several times he went beyond my initial change request and presented several more options, showing small, gradual changes so I was able to pick the exact point when the design hit the mark. I hope to work with Ackocar again soon!
Very creative and pay attention to my creative brief and instruction.
How designsd started their logo design journey
Who are you known as?
High Test Training
Tell us a bit about who you are and the people you reach
High intensity personal fitness training and self defence instruction to men and women who are already-fit and seeking next-level fitness and character-building challenges.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
"High Test" is a dual play on words, encompassing both High-Octane fuel (i.e. Race Gas) and the High-Testosterone stereotype inherent in macho culture. I'd like the logo to be semi-serious to those themes, but showing that we're also sort of poking fun at ourselves, aware of the "macho" image. If there is potential to work in thematic elements of an archetypal warrior (Spartan, samurai, Viking, muscled male.. etc) that would be excellent. As it's a unisex endeavour with a male and female partnership, and many clients are female, having a powerful feminine element is important - a Valkyrie or shieldmaiden type aspect, minus emphasis on weaponry.