The logo should present prestige, but not the flashy one. It should be strong. Not something similar to royal emblems or else. We are looking for a design that could be very modern as this would reflect our products. It should express innovation, but it need not be complicated. You can also play with the initial letters, or try to be elegant.
The logo will be the basic representative graphic used on a website, letterheads, advertisements, client cards.. everywhere. Also the possibility to use it in negative.
Colors are key, no strong tones, lite compositions. Logo needs to express emotions, feelings!
We need print file and web file formats.
Some links to top brands in our sector...
Many of you have submitted your designs and clarified what we want and don't want.
Use a nice and simple font, maybe combine two different colors for both words. Colors into earth tones, joy and effortless. Many combinations already with JF, but what about a certain form instead, like an organic form, drop of paint, a bird, butterfly... On the other hand a beach umbrella, sunglasses, headphones.... think about effortless living.