Completed contest

Logo for XYLE an IT Research & Development Company

XYLE needed a new logo design and created a contest on 99designs.

A winner was selected from 292 designs submitted by 56 freelance designers.


One of the designers who made it happen

Winner - grade
Outstanding artist who is willing to work with you to make things look just the way you want them. Will definitely use again!
- Anonymous

How XYLE started their logo design journey

Brand name

XYLE - Breeding Innovation


I'm a 34 year old enterpeneur. I started programming computers by the age of 10 when I first got my Timex 2068, waking up in the middle of the night with solutions to programming problems I faced and without any teacher or Internet, always dreaming I could one day really do some fantastic things with the computer. I'm still chasing this dream and probably always will be. This logo is for my own company which is now my life's project. The company has just began a new phase after moving it's office to the center of Lisbon in one of the busiest avenues in this city, Avenida da Liberdade (Liberty Avenue).
The name for the company is related to the fact that I sometimes prefer to work alone, but also to the fact that people sometimes need to move away from their confort in order to chase the big dream and be where the action is. I love technology and dream about creating products that can make people who use them happier in their lives. My main characteristic is that I don't like to always be doing the same thing, so I study many different technologies because I'm constantly falling in love with them and the new possibilities they bring, while tracking the objective of creating applications and games, whether for the Internet or for desktop or mobile devices,which will make people happy by using them, and sometimes ideally gather a lot of people interacting with them like a great utility, a social network interacting application or a game.

Tell us a bit about who you are and the people you reach

People who are searching for over the edge technology, who demand clever creative hi-tech solutions for their challenges and who like to follow their gut feeling when making important decisions. That's why I believe the logo and the new company image should reflect an immediat feeling of hi-tech, bold and creative team, the kind of "they know what they're doing" feeling. At the same time they should think we are the kind of company that pushes barriers beyond, and take risks, but always confident of success.


REQUIREMENTS 3.0 (you can still access REQUIREMENTS 2.0 and 1.0 below in the files section)

Hello All.

As mentioned before I heard a few friends of mine who are designers or have a close relationship whith that area, and who know me and my company, and to whom I showed the contest and the submited designs. After these talks I decided that we should take this challenge one step further and raise the stakes here.

The thing is that what I want to get here needs to be something out of the box, something awesome, creative and new in concept and in the end result. The designs achieved up until now are fantastic, but I think and hope that we can push them further. For that reason I also decided to raise the prize.

This update is intendend to bring some fresh air to the contest and substitutes the previous versions in terms of what is expected to achieve, although the older versions will remain available as a download under the files section.

The rule is now "Amaze me!"

Things I have learned from designs published until now:
1 - The logo should be somehow iconic and unique so people will remember it and identify the company just for the logo when they see it

2 - I really like things that are 3D or that resemble 3D

3 - I'm positive even more that I want strong colors, the kind you can find inside the color_map.png file under files section

4 - I think I prefer rounded/smooth fonts to the others, but there are times when rounded fonts don't make the desired effect

5 - I really liked the appeal to dynamic / energized forms

6 - I'm positive I want a smaller version of the logo. If big version doesn't suit low res, a special version should be created for that specific purpose. I.E. facebook / twitter / linkein 48x48 and 20x20

7 - I also need to have a black & white version the kind that even when faxed is recognizable

Expected files: (decided to ignore the bitmap version)
- 1 .ai vector CMYK file containing
- a logo and the matching background in two versions, white background and black background
- the logo use rules manual
- Further branding elements such as business cards, envelopes and printing paper are a plus.

For concept moto you can use something like:
- advanced technology / future technology
- research and development
- computer programming
- rich internet applications
- social media / social interactivity
- technology that makes life easier, connects people, etc.
- core, engine, soul, the technology behind a product, the thing that makes it move and do what it does

For tagline you can use any of the following:
"Breeding Innovation" (as in creating innovation for the Future)
"Ubiquitous Technology" (technology present/accessed everywhere)
"Creating Digital Passion"

Regarding ROCKETS: if you feel you would like to go with the rocket concept, please try something more simplified or a minimalist approach as to that.
The example I give you is the logo of one of my fellows' website:

Regarding colors, I prefer stronger colors, the type used in the Adobe product logos. I also like the smoothness in their logos acomplished by the gradients.

Attached files:
xyle.rtf - General company description and keywords

xyle_logo.png - the current in use logo (the one I want replaced)

xyle_all.jpg - a previous attempt a friend did, which didn't work.

Please do not copy other logos either from this or any other site, or use any stock images or clip art in the logo because this is for registration to update the already owned trademark XYLE.

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