Our logo should represent loving nature of FAMILY.
FAMILY here stands for
Our logo needs to show the unconditional love parents (Father And Mother) having to their kids, as well as the love from kids to parents (I Love You)
The logo should be no need for an explanation over the love a family holds since love and admiration between parents and kids should be visible with pictorials. We would like it to be something that captures the caring and loving nature of a family.
FAMILY and the slogan may incorporate into the logo but cute and sweet pictorial character (s) that represents the idea of FAMILY (Father And Mother I Love You) is more important and our focus is that to have a logo that you can easily relate with your loving memory of parents and/or kids.
You can incorporate only “Father And Mother I Love You” into the logo but please make sure the "F" "A" "M" "I" "L" "Y" letters are clear to see with the slogan. Every first letter of the words of the slogan should be distinctive enough to see FAMILY easily.
You also can incorporate both FAMILY as a word and slogan into the logo.
We would like to see bright colours and eye-catching characters.
Character could be anything from animal to human or mythical of sort but must be cute, harmless, and family friendly.
The logo could have single character or a few characters incorporated as represent of a family.
The design must be attractive to kids and the parents who have young kids.
We would like it to be pretty simple and clear, easy to remember.
Something you can easily relate.
The character must be very sweet and cute so whenever you see it you can’t help yourself smiling or sometime chuckle. We want the logo which captured everything good about FAMILY.
The logo is to be the best representative of our ideology.
So there is no limit we will set on your imagination!
-Family (Dad, Mom, and Kids)
We are small to middle sized cosmetic company in Japan. Majority of our customers are women so our employees too.
We have been trying to help each of our employees balancing their work and family life. But in Japan, this is unreasonably harder than it should be.
A research conducted by OECD showed that the staggering number of tertiary educated women who have young child/children have no job in Japan. Although about 90% of them preferred to work but less opportunity that they can pursue because of significant lack of resources such as child day care facilities. That is one of major loss of quality workforce in Japan.
Therefore, we are now planning something very unique, revolutionary, and truly ubiquitous portal site that provide the opportunity to exchange the resources that a family needs to raise children.
Giving job opportunities to women doesn’t instantly make fair society. There should be enough resources, education, and opportunities for women and families at large to make better working environment.
What we will do is reframing the social structure around especially women with young kids with internet portal site where everyone can exchange their resources in locally, and eventually, globally in the future.
So we need our logo for our idea. It will represent our business to customers and everyone use our portal site. We stated our business industry as “Childcare” but it only a part of our idea. The logo will be seen on numerous occasions in many forms.