Target audience is mostly male, affluent, successful, educated, driven, determined, ambitious. They are specifically pilots or student pilots and they have a vested interest in improving themselves. As pilots we want to be as safe as possible, and having and using good judgment is key to being a safe pilot. In fact, 80% of all aviation accidents are blamed on pilot error, i.e. poor judgment.
I'm not sure what I'm looking for (I'm sure you've heard that before) but a few things I think I don't want are, catoonish, silly, playful, funny, etc.
As a pilot myself, even though flying is one of the joys of my life, it is very serious business and I am always looking to improve myself.
If possible I like the conept of a logo that somehow conveys a journey in which a pilot improves their judgment, the end is better than the beginning, maybe incorporating a swoosh like a jet moving through the air or a contrail where at the end of the swoosh the judgment is better.
I'm hesitant though to give ideas because I look forward to your ideas, I'm not a creative artist, so if you have an idea without a swoosh I'm open minded.
Any pilot, from beginner to military fighter pilot to airline pilot will benefit from our assessment at Pilot Judgment Inc.