The company is a start-up interior design firm focused on residential projects. The name "Amna B Interiors" is a combination of my own name (Amna Badat) and the purpose of the firm (Interior Design.)
The target audience of the firm is upper middle class professionals of 30+ years of age. As such, the logo should look classy and sophisticated (nothing cute), but not too stuffy or old fashioned (ex: Audi Vs Mercedes, both luxury, but Audi is more current and Mercedes more old luxury.)
The slogan of the firm is "Passion Redesigned", because we are passionate about design and its a cool play on words.
In terms of marketing the business, most clients are sourced through the company website and word of mouth. The logo will be an important part of the branding and drawing in clients, so it needs to represent the firm in a very consumable image (should include the name.)
The company offers a turnkey design solution, from space planning, to product sourcing and final deployment.