The logo should feel like it "fits" the social web.
It should feel professional, but also fit the "life of financial freedom" culture. Think "casual day," not suit & tie.
The final site design will have a nice, modern "Apple inspired" theme, so don't worry... your logo will be framed nicely.
When designing your submission, keep in mind that the logo will be used:
- On the web site.
- As the basis for the site's favicon.
- On shirts, mouse pads, etc.
- On "social badges" on people's blogs, etc.
I'm not looking for a "me too." I'm looking for something sharp & clever that fits the market.