The proper category would probably be more like "Wellness" and "Spirituality"
Our target audience is composed of people who are older than 29 years old and who have gone through the 1st Saturn Return (a time when we often have our first major spiritual/identity transformation).
35-65 years old
minimum yearly salary is $75,000
median salary is $125,000
Holders of graduate-level degrees (Masters and up)
Define themselves as leaders, experts, visionaries, executives, non-profit founders, etc.
People who are VALUES DRIVEN (love, peace, democracy, sustainability, human dignity, making the world a better place)
Business owners generating revenues of $175,000 a year and up to start, we hope to attract higher echelon executives in subsequent phases of development, so the logo should be able to reach luxury and executive classes without seeming unreachable to others.
Sleek and also organic.
Alternatively, we are geared to people who may not have such a salary per se but who are whole heartedly committed to the spiritual aspect of life and who have the capacity to manifest their intentions and to follow their hearts (these people can manifest the funds to go on such a journey).
We are geared to people who are either highly spiritual or who are in the midst of a spiritual awakening or healing journey. We are here to help them awaken, deepen, transform and become their best Self. Our approach to spirituality is universal and not founded in any particular religion.
Our slogan is "Grow into Greatness"
The foundation of our work is the Tree of Life, which is a spiritual symbol appearing in all major traditions and is ALSO the foundation of the Kabbalah, but this is not a Jewish approach, rather it is a universal approach to the tree of life.
One thing we'd REALLY like to see is a medallion of the tree of life with its roots and branches weaving into each other, creating and Infinite Tree (InfiniTree). The celtic options attached give some idea of what we mean by this, but we are looking for something that is sleeker, Symmetrical (as above so below, as within so without) and looks like each part of the medallion is reflecting the other. We've drawn some preliminary sketches. We also like the crown of 12 stars (6 pointed stars) incorporated if it doesn't make the logo too complicated to understand. We are also a big fan of butterflies being included and double helix DNA spirals. The medallion should be round. We've included a bunch of sketches.
While we are MOST excited about the medallion, and REALLY want to see examples of that, we are also open to your other brilliant and highly inspired ideas.
The idea is to give people the "Aha" that the Tree leads to the Infinite.
The website has a WHITE/transparent background, so please keep that in mind.
But it would be lovely to have a black option.
If you are inclined, you can tune in to the energy of Kauai, specifically the Kalalau Valley.